WHAT YOU SHOULD, AND SHOULD NOT, BE DOING TO CLOSE BUSINESS NOW
Bloomberg Government routinely estimates that between 40-60% of federal business is conducted in the last quarter. As noted above, this year’s Q4 has started with mixed results. Here are tips on what – and what not – to do to drive business from now until midnight September 30th.
1. Do Stay in Appropriate Contact With Customers: Never assume that your customer remembers you or the solutions you showcased in a meeting back in the spring. Make sure you stay in proper communication with that customer and remind them that your company has the experience and solutions they need to execute important missions.
2. Do Not Engage in Inappropriate Contact: Experienced govcon pros know that there is limited ability to have discussions with an agency once a procurement is on the street. With few exceptions, agency officials will not communicate with contractors under these circumstances. Even though the FAR allows some limited discussions, our experience has been that most contracting offices won’t consider even those out of concern over the appearance of impropriety. This can be challenging, especially when a senior executive with limited federal experience is pressuring you to get answers. Resist the pressure. Inappropriate contact can boomerang against contractors.
3. Do Stay Focused: This is our annual reminder to stay focused on business in your pipeline and avoid distractions on opportunities you’ve never heard of. Bluebirds are always welcome, but a bluebird-based BD strategy is a recipe for failure and frustration.
4. Do Not Team With Companies You Don’t Know: This is the time of year where many contractors are contacted by people they’ve never heard of who have a “sure thing” in terms of a federal project. Guess what, it can all be done over the phone with nothing in writing, too! These should be warning signs for your company. Business in your area that you didn’t know about? A company you’ve never heard of? No need to get anything in writing? Take a hard pass and go back to the third recommendation above. Follow these do’s and don’ts and your company should finish strong and have something to celebrate October 1st.