IS IT 1939 AGAIN? WHY CONTRACTORS NEED TO ANTICIPATE A VERY DIFFERENT MARKET

The United States is already involved in regional conflicts in the Middle East and Eastern Europe by supplying equipment, money, logistics, and now support personnel.  It wouldn’t take much for these conflicts to spin out of control and create a worldwide conflict in which the US is called upon to play a major role.  While it’s important to tend to the business at hand, contractors also need to increasingly consider how they can support federal missions if the US does, in fact, find itself in another broad-based military action.  The priorities of agencies will likely shift if there is widespread fighting.  Technology, intelligence, and logistics support, already important, will become even more so.  Solutions or products that do not directly support the warfighter, however, may find their funding cut.  Companies offering these types of products and solutions should plan now on whether and how they can pivot their business in case world events require it.  How can today’s standard commercial items, or the processes used to create them, be repurposed to meet national security requirements?  History has shown that such repurposing is possible, but the time to think and plan for that possibility is now.  Warfighters won’t be able to wait for those that aren’t prepared.  Even companies that do support today’s national security and intelligence missions may find that their current offerings are insufficient to meet demand.  How will a contractor, for example, provide important solutions if key people are called to active-duty military roles?  We don’t want to say that the sky is falling, but there is no denying that the world we live in today mandates proper planning so that the government and its contractors are prepared just in case.