No matter what market you’re in, being too close to the front lines for too long produces myopia. Focus is good, but not when it leads to tunnel vision. You miss changes in your broader market, including new technologies and solutions, if you don’t take time to step back – or even away – from the daily grind. Read more
What’s better than one smart (or smart aleck) government business expert? How about two? There are two sets of new rules for selling products to the government: changes in procurement regs and new marketing methods. You need to understand both parts of the equation to succeed. Attend the March 25th Government Market Master Seminar to hear from two top experts – Larry Allen and Mark Amtower and learn the best practices needed to take your company to the next level. Readers of The Week Ahead even qualify for a special discount! See all you need to know, and register today, here.