Your people are your brand.  This phrase needs to be at the forefront of the minds of senior contractor officials as people begin to interact more in person at conferences and other events.  Folks cooped up for long periods of time may need a reminder that they represent the company, not just themselves, when they venture back into the real world.  Your company may want to offer some refreshers if it’s been awhile since members of your team attended in-person business gatherings.  This is especially true since interactions generally continue to evolve. What may have been considered appropriate behavior in March 2020 may not be now, given the rise in gender-neutral pronouns and other changing social mores.  Professionals from varying generations also likely have different views and expectations.  The Army recently had to issue reminders to some of its Latin America advisors to watch their drinking, Tinder use, and other interactions.  Several soldiers will likely be punished a result of inappropriate behavior, while the command, itself, had to take time to address the issues and conduct a formal investigation rather than focus on its core mission.  No company wants to have this type of experience.  Now is an excellent time to review company policies on travel, entertainment, and expected behavior at gatherings of all kinds.  Just as with contract compliance, policies are most effectively enforced with consistent training and reminders.  We’ve said before that reputations are critical to being successful in government.  Make sure your company and your people maintain theirs.