ARE YOU COMFORTABLE WITH YOUR APPROACH TO FEDERAL BUSINESS? YOU SHOULDN’T BE
Do you remember GTSI? How about Adams Marketing or FOSE? Each of these companies were once well-established, broadly known brands in the government market. GTSI, for example, was once the largest GSA Schedule contractor – by far and for many years. Today, though, none of those brands remain. Buying methods and practices change, even in federal. If your company sells through one or two contract methods or still approaches the market in the same manner as just 5 years ago, your federal business probably needs a facelift. Look, every company needs to re-gain momentum from time to time. We all start with a head of steam and then get used to doing business a certain way, only to find that our business plateaus. Smart businesses take time to look around and see what’s happening side-to-side, instead of just internally (up and down). You might find that your competitors have a more agile, current approach that’s costing you business. Now is a great time to take some time out and do your company’s version of a “discount double check” to make sure your approach to federal business is as fresh as you think it is.